How does a career-college differentiate itself from community colleges and 4-year universities? With this tagline, Heald is positioned as the best option for those who want to get into the workforce fast. The copy is snappy and to-the-point. The repetition of the word “get” emphasizes the linear progression of “in, out, ahead.” It’s about learning the skills you need to get the job you want. One, two, three. Done.