I went to Palomino for happy hour with a friend this week. Upon leaving, the hostess handed us a 4"x6" flier for a complimentary bottle of wine if you order two entrees. This is a great way boost sales in January, which is traditionally a slow month for retailers, and perhaps for restaurants, too. I suspect that most of their regular financial district clientele will continue to order from the all-day happy hour menu. Still, it’s a smart gesture to target existing customers to try Palomino for dinner.

Thanks for reading and happy new year!