Put on some pants

This online ad was on the side of my browser. I found it to be clear and direct. 

1. Simple message: pants. 

2. Pictures of people in pants.

3. Click and you’ll see more people in pants.

4. Brand logo

5. Brand identity emphasizes being made in USA

Take-away: Prioritize your messages. It’s better to get one message across than to confuse people with too many ideas.