Squeeze here

Lord knows that there’s a special place in my heart for Costco. 

Today as I was browsing every aisle, I found a display of Novaform mattress toppers. Now, I’m not in the market for this, but the sample block of foam totally lured me in. Before I knew it, I was pressing the foam, noticing how firm yet accommodating the material was. If a picture is worth a thousand words, then a tactile experience is worth at least five times as much. At least.

If you’re interested in the topic of sensory experiences in branding, such as infusing vehicles with the “new car smell,” check out Martin Lindstrom’s book Brand Sense.