Th_s is co_l

This slideshow banner ad for AARP had missing letters that caught my eye as my feeble mind tried figuring out the words.  

I’m going to tell myself that I could have easily solved this little puzzle if I had just another split second before the results revealed themselves.  In any event, this is a good visual example of “no pain, no sell.”  

If I hadn’t realized the pain of not being able to fill in the letters, then AARP wouldn’t be able to sell me on the idea that I need to stay mentally sharp.  The ad ends with a strong call-to-action to check out more tips at AARP.com, which apparently I need.

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