Have you ever eaten something because it was in front of you? Those cookies that you don't even like. The mediocre pizza place that's downstairs from your apartment. The yoga studio that's on your home from work. Understanding how proximity affects you means being more aware of your decision-making habits. You might be on autopilot saying yes or no to things. Without even realizing that you're on autopilot--that's the worst part.
I've found that it's surprising how much proximity affects what we choose.
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