According to McDonald's, It Would Take 796 Years For an Employee To Save A Million Dollars MarketingWes KaoApril 1, 2014Marketing
Apple iPod Touch: Is "Funness" a Hit or Miss in the Tagline? MarketingWes KaoJuly 20, 2013Marketing, Ads
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Strategic Line Break on an Ingredient Label: Fair or Misleading? MarketingWes KaoOctober 24, 2012Marketing, Messaging
Extreme segmentation: Eyescreen, the Sunscreen Just for Eyelids MarketingWes KaoOctober 22, 2012Marketing
Hyper-relevant Messaging: Uber's Email to SF Last Weekend MarketingWes KaoOctober 8, 2012Marketing, Messaging
Brand Transparency and Building Trust: McDonald's Q&A Microsite MarketingWes KaoJune 28, 2012McDonald's, Marketing