The story we tell ourselves: Farmer's market vs Safeway

At Safeway, there are pricing signs everywhere that allow you to compare exactly how much something costs. Milano cookies are 2/$5, or a package that's $7 is actually 23.5 dollars per ounce if you break it down. 

There are coupon inserts in the front of the store. There are bright yellow signs saying peaches are $1.99 per pound this week, hanging over the sign that says that they're normally $2.49.

If you go to a farmer's market, GOOD LUCK trying to find how much that organic kale costs. There's typically little mention of price anywhere.

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Marketing, StorytellingWes KaoProduct, Framing ideas, Marketing, Storytelling
The Complex Psychological Hooks I Used to Build a "Simple" Side Project

I recently shipped a product for Valentine’s Day called Good Morning Love. It’s a seven day drip email campaign where you write lovey-dovey notes that get sent to your partner every morning from Feb 14 - Feb 21, 2015. If you want to sign up, it’s not too late - click here. The concept might seem fairly simple, but there were a lot of decisions that went into shaping the product and user experience. I want to go behind the scenes to share how I built psychological hooks into the product and why it’s important to do so.

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MarketingWes KaoProduct, Marketing