End-to-end marketing
Start here with my most popular posts on becoming a better marketer.
These are the greatest hits that have been shared the most or had the biggest impact on readers.
🎯 End-to-end marketing fundamentals
The rise of the end-to-end marketer – This is the future of marketing. If a normal marketer is an infantry soldier, these marketers are Navy SEALs.
⭐️ To become a better marketer, study these non-marketing topics – The best marketers might call themselves marketers... But they secretly have expertise in adjacent areas.
🙌 Marketing strategy
👩🏻🔬 Experimentation
Stop A/B testing everything: Only run experiments that inform your future actions – Some experiments are literally not worth your time. Before you take action, ask: “What will I do with this information?”
💸 Pitch and frame your ideas
⭐️ How to get an enthusiastic yes – Why would your audience eagerly say yes to you? Use this checklist before you hit send.
The question behind the question – Until you address the question behind the question, your audience won't feel satisfied.
⭐️ Strategy, not self-expression – Use this framework to strategically decide what to say.
🔥 Fuel engagement
🐻 Storytelling
Technical leaders make these 3 common storytelling mistakes – Real-life is non-linear, but stories are linear.
⭐️ Start right before you get eaten by the bear: Why you should cut backstory – You’d be surprised how little backstory you need.