What’s missing in the picture above? Ah yes, serving utensils.

As you can see, there’s one spoon….and it’s in the pasta. In the hustle and bustle of setting up for Thanksgiving, I forgot to get enough serving spoons. The result is that many dishes went untouched until this was addressed.

The lesson: if you want people to take certain dishes, make it easy for them. If people have to find a serving utensil, or use one from another dish, chances are they’ll just skip it.

Takeaway: Make it very clear what you want the customer to do, whether it’s to purchase or to click on a link for more info. If people have to think about it, you’ve already lost, so don’t make them think.