Wes Kao
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Wes Kao

Blog

Below is an archive of every blog post shared through this site since 2010. For posts by topic, check out articles on marketing, leadership, and building new products.

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When presenting, watch your audience for these clues and know when to move on
Storytelling, Influence and PersuasionWes KaoDecember 18, 2014Storytelling, Influence and Persuasion
Dermablend vs Starbucks: a study on marketing discipline
MarketingWes KaoDecember 17, 2014Marketing, Brand equity
"It's very Anthropologie": Claiming your territory as a brand
MarketingWes KaoDecember 16, 2014Marketing, Brand equity
How to use focus groups
MarketingWes KaoDecember 15, 2014Marketing
Trends in how article titles are structured
StorytellingWes KaoDecember 14, 2014Storytelling, Writing
This is a bad excuse: "So many people have already written about it already. What more could I add?"
StorytellingWes KaoDecember 13, 2014Writing, Storytelling
When you bite into a donut, but realize it's a bagel
MarketingWes KaoDecember 12, 2014Marketing
My two-hour phone call with a white police officer
Leveling upWes KaoDecember 11, 2014Levelling up, Rigorous thinking
The book has launched #yourturn
Leveling upWes KaoDecember 10, 2014Levelling up
How many things are wrong with this ad?
MarketingWes KaoDecember 9, 2014Marketing, Ads
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