The best marketers might call themselves marketers... But they are secretly strong in other disciplines.
Over the past 12 years, I’ve been asked many times, “How can I become a better marketer?”
My answer has changed over time. But one thing has stayed constant: only focusing on marketing is not enough.
By all means, read the classics and contemporary work about marketing. If you ONLY do that, though, you’ll back yourself into a corner. Your box will get smaller and smaller.
Instead, get good at adjacent disciplines. The adjacent disciplines will give you the je ne se quois that expands your lateral thinking. They make you a sharper, savvier, more nuanced marketer.
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